Program Description
Students will take courses in graphic design skills for content creation, as well as marketing, statistics, and writing. Students will be in a position to take positions both inside and outside the games industry in social media or community management, as well as public relations, influencer management, paid media, and branding.
Course Requirements
GENERAL EDUCATION REQUIREMENTS
ENGL 21007 Writing for Engineering (English Composition 2)
SOC 101 Intro to Sociology (Individual & Society)
MEDIA 180 Intro to Media Studies (Individual & Society) GAME 103 Representation & Identity in Games (US History)
MAT 150 Introduction to Statistics (Math)
See advisor for list of approved core options for other requirements.
CONCENTRATION REQUIREMENTS
GAME 10200 Games and their History
COM 202 Business Communications
DESN 191 Basic Software for Design
BUS 110.5 Business Law for Digital Media
ART 133 Photography I
VAT 100 Introduction to Video Technology
MAR 100 Intro to Marketing
MAR 210 Consumer Motivation
MAR 330 Marketing Research & Analytics
MAR 340 Digital Marketing & Analytics
MEDIA 21400 Public Relations: Theory and Practice
MEDPL 35100 Strategic Communication and Marketing for the Arts
TREM 2615 Social Media Communication
TREM 3537 New Media and Business
COMD 3602 Copywriting for Creatives
ELECTIVES
See approved list from EGD advisor.
Featured Course Descriptions
MEDPL 35100 - Strategic Communication and Marketing for the Arts
This course teaches the theory and practice of effective strategic communications and marketing for arts organizations, films and art and media businesses. Students learn techniques for formal and creative industry-leading techniques for maximizing exposure for a cause or brand through public relations, social media and digital media storytelling tools. The course will allow students to select an organization or film project around which they use cutting-edge tools and best practices to develop long-term media strategy, breaking news, crisis communications and brand elevation.
COMD 3602 - Copywriting for Creatives
Advertising can be boiled down to a concept expressed in words and pictures. This course starts where grammar, syntax and punctuation end to explore the art and science of visual language in advertising. Students will isolate the words behind the pictures and develop the ability to persuade with visual language on a broad range of topics. The course challenges visually oriented students to focus on the writer's role in the creative partnership between art director and copywriter. Topics include developing advertising strategy statements, headlines and slogans; combining copy and images; writing long & short body copy ad campaigns, TV & radio scripts and copy for direct mail and demographic profiles.