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Community Management & Marketing

Program Description

Students will take courses in graphic design skills for content creation, as well as marketing, statistics, and writing. Students will be in a position to take positions both inside and outside the games industry in social media or community management, as well as public relations, influencer management, paid media, and branding.

Course Requirements

GENERAL EDUCATION REQUIREMENTS

ENGL 21007 Writing for Engineering (English Composition 2)

SOC 101 Intro to Sociology (Individual & Society)

MEDIA 180 Intro to Media Studies (Individual & Society) GAME 103 Representation & Identity in Games (US History)

MAT 150 Introduction to Statistics (Math)

See advisor for list of approved core options for other requirements.


CONCENTRATION REQUIREMENTS

GAME 10200 Games and their History

COM 202 Business Communications

DESN 191 Basic Software for Design

BUS 110.5 Business Law for Digital Media

ART 133 Photography I

VAT 100 Introduction to Video Technology

MAR 100 Intro to Marketing

MAR 210 Consumer Motivation

MAR 330 Marketing Research & Analytics

MAR 340 Digital Marketing & Analytics

MEDIA 21400 Public Relations: Theory and Practice

MEDPL 35100 Strategic Communication and Marketing for the Arts

TREM 2615 Social Media Communication

TREM 3537 New Media and Business

COMD 3602 Copywriting for Creatives


ELECTIVES


See approved list from EGD advisor.

Featured Course Descriptions

MEDPL 35100 -  Strategic Communication and Marketing for the Arts

This course teaches the theory and practice of effective strategic communications and marketing for arts organizations, films and art and media businesses. Students learn techniques for formal and creative industry-leading techniques for maximizing exposure for a cause or brand through public relations, social media and digital media storytelling tools. The course will allow students to select an organization or film project around which they use cutting-edge tools and best practices to develop long-term media strategy, breaking news, crisis communications and brand elevation.


COMD 3602 - Copywriting for Creatives

Advertising can be boiled down to a concept expressed in words and pictures. This course starts where grammar, syntax and punctuation end to explore the art and science of visual language in advertising. Students will isolate the words behind the pictures and develop the ability to persuade with visual language on a broad range of topics. The course challenges visually oriented students to focus on the writer's role in the creative partnership between art director and copywriter. Topics include developing advertising strategy statements, headlines and slogans; combining copy and images; writing long & short body copy ad campaigns, TV & radio scripts and copy for direct mail and demographic profiles.

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